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Meet The VisionAid Team

The VisionAid team in the garden of our offices

VisionAid is a family-owned & run business that are proud to have been supporting & providing solutions to assist partially sighted & blind people since 1996.

VisionAid was founded by John Ellis in 1996, the independent family firm has grown considerably in that time and today supplies some of the most advanced pieces of equipment available to aid those living with sight problems and blindness.

John's son Ellis is now at the helm, together with his mother, Sue. 

Company Directors

Ellis Ellis Company Director

Ellis Ellis & Sue Ellis

Demonstration Team

The demonstration team have a passion for helping you to find the correct solution for your needs. With a combined experience of 89 years supporting members of the visually impaired community they each have a wealth of knowledge and experience using our solutions. To support you in finding the solution best suited to you we offer free no-obligation demonstrations which can be carried out remotely via video link, at home or in the workplace.

Ben Ross Sales Manager for the South

Ben Ross

Sales Manager South East

Daniel McGravie Sales Manager Scotland

Daniel McGravie

Sales Manager Scotland

Dave Salisbury - Sales Manager for South West

Dave Salisbury

Sales Manager South West

Jason Shaw Sales manager for the North

Jason Shaw

Sales Manager North

Nigel Crook remote sales and training

Nigel Crook

Remote Sales & Training

Sales Support Team

Our sales support team offer advice on which solutions could be suitable for your requirements. They will discuss your individual circumstances to identify the solution to help you achieve your goals. You can contact us on freephone: 0800 002 5555 option 2, via email or via the webchat on our website.

Emma Duly appointments and website coordinator

Emma Duly

Appointments & Website Coordinator

Jonathan Potts Technical sales and training

Jonathan Potts

Technical Sales & Training

Karen Farrell VI Solutions Specialist

Karen Farrell

VI Solutions Specialist

Laura Elderkin our VI Solutions Specialist

Laura Elderkin

VI Solutions Specialist & Social Media Coordinator

Administration Team

The administration team can assist you with any order enquiries that you may have. If you would like to place an order for one of our solutions or find out more about our payment or delivery options please do be in touch. The administration team are available on freephone: 0800 002 5555 option 1 or via email

Kat Astley accounts and purchasing manager

Kat Astley

Accounts and Purchasing Manager

Emma Clow Administrator

Emma Clow


Marie Richmond Office and HR Coordinator

Marie Richmond

Office and HR Coordinator

Donna Barnes

Sales Administrator 

Technical Support Team

Our friendly technical support team are able to offer you guidance and assistance with your solutions. If you have questions on setting up your device once you have received it, how to use specific features on the device or if you have any technical difficulties they will be happy to help. To speak to a member of the support team please call freephone: 0800 002 5555 option 3 or email

Ross Parlett Head Technician

Ross Parlett

Head Technician

Tina Mann

Support and Production Coordinator 

Jack Butcher Technician

Jack Butcher


Jim Bell Technician

Jim Bell


Tim Spier Technician

Tim Spier


Kate Kemp Business Development Manager - VisionAid International

Kate Kemp

Business Development Manager - VisionAid International

Andrew smith Product Designer - VisionAid International

Andrew Smith

Product Designer - VisionAid International